About Roots Enriched
Our Story
Roots Enriched was born from a deep passion for celebrating and nurturing the unique beauty of curly and Afro-textured hair. We understand that each curl, coil, and kink is a part of a powerful story—one of heritage, identity, and self-expression. Our journey began with a simple yet profound belief: that natural hair deserves the best care, free from harmful chemicals and full of love from nature’s bounty.
Roots Enriched is more than just a hair care brand; it’s a movement. We set out to create products that not only cater to the specific needs of curly and Afro-textured hair but also embrace the beauty and richness of this hair type. Our mission is to empower individuals to embrace their natural hair with confidence, pride, and joy.
Our Commitment
At Roots Enriched, we believe in the power of nature. That’s why our products are crafted with the finest organic, plant-based ingredients, meticulously chosen to nourish, protect, and enhance the health of your hair. We are committed to sustainability and ethical practices in everything we do—from our ingredient sourcing to our eco-friendly packaging. Our products are always:
- 100% Vegan: We believe in kindness to all creatures, which is why our products are free from animal-derived ingredients.
- Cruelty-Free: We stand firmly against animal testing. Every product we create is tested on humans, never on animals.
- Eco-Conscious: We’re dedicated to protecting our planet. Our packaging is recyclable, and we strive to minimise our carbon footprint in every aspect of our business.
- Black-Owned & Operated: We are proud to be a Black-owned business, driven by a deep understanding and appreciation of the unique needs of Afro-textured hair.